Best Tools Influencers on Social
Media
While
it's become a much bigger consideration in recent years, influencer marketing,
as a practice, has actually existed for a very long time. In the past,
however, influencers were only on TV or in magazines, and unlike social media,
TV and newspapers are limited, which led to a situation where a select number
of celebrities were able to charge tons of money for making an ad for Pepsi or
Swatch in order to influence consumer behavior.
With
the birth of social platforms, everything changed. The Internet has no limits,
there can be as many influencers as the world requires. They can be of any age
and social status, and in any area of expertise (or no area of expertise). And
they can work with any brand.
Niche
influencers tend to charge far less, and can be just as effective. The only
remaining challenge then is finding the right ones to work with.
Luckily,
the software isn’t falling behind - a number of tools now exist which can
help you find influencers online and reach out to them. Here are some options
to help you find your ideal influencer match.
1. Awario
Awario is a social listening tool which monitors
major social media networks (Facebook, Twitter, Instagram, YouTube, Reddit) as
well as news, blogs, forums, and the web in general for mentions of your brand
and/or any other keyword.
This
can be a great tool for finding brand advocates and niche influencers. To get
the list of the former, you can monitor for mentions of your own brand and
track the most active advocates. To get the list of the latter, it’s important
to monitor industry keywords (e.g., “time management app”, “time management
tool”, “time management software”) and your brands' competitors. Awario
ranks social media influencers and bloggers based on their reach and number of
followers or daily visits to the blog.
2. Klear
Klear is a freemium tool made
specifically for influencer marketing. Klear breaks down influencers in 60,000
topic categories, and analyzes their demographics and psychographics. It’s
essentially a database of influencers, so the search doesn’t take much time.
You can filter the influencer lists by social media network, the size of their
audience, their skills, location, the keywords they mention, as well as by the
demographics of both the influencers and their audience.
3. Traackr
Traackr is an
influencer marketing platform that does influencer marketing from start to
finish - from finding social media influencers to measuring the results of
the campaign.
The
tool makes influencer discovery pretty straightforward due to its own
influencer database. When searching for the influencer that fits your brand
best, you can filter the findings by the influencer’s social media network,
topic, language, location, age, gender, and brand affinities. The same filters
can be applied to the influencer’s followers.
4. Upfluence
Upfluence is another influencer marketing platform, which includes a
database of nearly three million influencers.
The
tool analyzes each influencers’ niche, reach, engagement, location, and
demographics, while also revealing the influencer’s habitual post times and the
type of content they post most often.
Upfluence
also seeks to distinguish between real and fake influencers. It can also show
you the influencer’s price for posting on YouTube and Instagram straight away.
For Instagram influencers, you can even analyze followers’ brand affinities,
cultural interests, and more.
5. BuzzSumo
BuzzSumo is a tool used
for content and influencer discovery.
The
two are often connected - the most popular content in your niche is very
likely created by niche influencers. You can also use BuzzSumo to find authors
and creators with engaged audiences on Instagram, Twitter, Facebook, and the
web. The tool analyzes engagement around the posts, and breaks down
influencers' accounts by their type, i.e. blogger, influencer, journalist.
6. Heepsy
Heepsy is another influencer discovery tool, which
includes a database of seven million influencers, all of which have more than
5,000 followers. Heepsy filters out suspicious and fake accounts from its
lists, and also discloses information influencers’ posting frequencies and
growth rates.
You
can choose the influencers most suitable for your brand by using filters like
category, area, engagement level, and more. To speed up your process, Heepsy
also estimates influencers’ cost per post.
You
can also create influencer lists, export data, and reach out to influencers
straight from the platform.
7. HypeAuditor
HypeAuditor finds influencers that are right for your brand, based
on reach, demographics, audience language, location, age, gender, and
engagement. And like many other tools, HypeAuditor pays close attention to
figuring out whether the influencer is real.
8. NinjaOutreach
This
is a platform which will help you find Instagram and Twitter influencers.
Again,
it’s a database - once you choose your niche and your location, the tool
will display a list of relevant influencers, along with their social media
profiles and emails. NinjaOutreach also displays each
influencers' engagement level, and how much the influencer charges per
post.
The
built-in CRM ensures that you can start your outreach effort straight away, and
you can track your conversation history, email opens, clicks, replies, and
more.
9. BuzzStream
BuzzStream might’ve started as a simple link-building tool, but it
grew into so much more than that.
At
this point, BuzzStream is a relationship-building platform, which has an
influencer search tool built-in.
The tool finds influencers based on the online
content that's relevant to your keywords. You get an overview of their social
profiles and contact information, which can set up your subsequent outreach
campaign.
10. GroupHigh
GroupHigh calls itself “the world’s largest blogger database”. Its
primary goal is finding bloggers and listing their contact details. Those
contact details include social media profiles, which can help you find relevant
influencers as a result.
GroupHigh
also searches for influencers on Twitter, Instagram, and YouTube - the three
main platforms for influencer marketing today. The tool finds influencers
that are “loyal” and “engaged” and filters out fake accounts. The app lists
engagement rates and recent content for every influencer.
Which tool should you choose?
Most
of the tools on the list are made specifically for influencer marketing from
start to finish. If that’s your goal - try a couple of them and choose the one
you like most.
If
you want to use influencer marketing as a part of your overall digital
marketing strategy, choose the tools that provide you with more features, such
as Awario or BuzzStream.
In
any case, some of the best tools to find influencers have a free trial, which
means you can try before you buy and get the one which is right for your
business.
